Charity / Kiva — No comments
02
Mar 11

Kiva Update – 3/2/2011

Added three more Kiva loans bringing the total to 43.  50 loans will be a big milestone for us and I can’t wait to hit it.

Erika Del Rosario Orozco Aguirre

  • Location: Managua, Nicaragua
  • Sector: Clothing
  • Activity: Clothing Sales
  • Loan Use: To invest in the purchase of school uniforms and cosmetics to increase her sales

Erika is a small merchant. She began her activity six years ago with the aim of giving financial support to her family. She began selling clothes and cosmetics through catalogues. She acquired customers thanks to her husband who is a supervisor in a private company, and she was granted loans by the microfinance institution Afodenic. She expanded her product range and successfully won and kept customers. She sells for cash and on credit.

She will use her new loan to buy school uniforms and cosmetics to meet the higher demand over the course of years.

Mut Vang’s Group

  • Location: Tuol Krang village, Cambodia
  • Sector: Food
  • Activity: Food Market
  • Loan Use: To buy more rice to resell

This group loan consists of four members. They are located in Tuol Krang village in Kandal province.

Mrs. Mut Vang was born in 1968 and is a group leader. She was selected to be the group leader by the other members.

Her husband, Mr. Hing Hun, is a farm laborer and can earn a small income to help support his family. He also owns a plot of land for growing rice. This couple has two children; both children are laborers.

Mrs. Mut Vang earns her living by selling rice in the local village. In order to support and enlarge her business, she would like to ask for a loan to buy more rice to resell. With this loan, she hopes to increase her income to improve the living conditions of her family.

Nathalia Rivas

  • Location: Caaguazú, Paraguay
  • Sector: Agriculture
  • Activity: Flowers
  • Loan Use: to buy ornamental plants, flowers, and seeds for seedlings that will be used for reforestation

Ms. Nathalia Rivas is 24 years old, single, and lives with her parents and five siblings. They work together to run their family business, which is a nursery they have had for 11 years.

Nathalia is working to continue this business, which is very important to the whole family because they depend on it to cover their daily needs, school expenses, and other typical family expenses.

She finished a two-year technical program in plastic arts and she would like to pursue another university degree sometime in the future.

Nathalia is requesting this loan to buy ornamental plants, flowers, and seeds for seedlings that will be used for reforestation.

 

 

 

 

Internet Marketing — No comments
17
Feb 11

More Marketing Tricks concerning Unit Price

A new Lifehacker article, Be Aware of the “Unit Effect” to Avoid Marketing Tricks, got me thinking of other times that consumers see unit pricing and use it in decision making.  I believe it happens a lot more regularly than the author suggests.

I commonly buy way too much of a product because the unit pricing is better in bulk purchases.  Costco shelf tags are a great example of this.

From everydayfoodstorage.net - Grocery Shopping 101 Tip #2: Unit Pricing

Some people would argue that unit pricing should be the most important asset in purchasing decisions but I feel that this metric often overshadows other important decision points such as budget, storage space, consumption vs spoilage rate, and past usage.

Recently, I was going to try a new product and the purchase price for 5lbs was $25, while  1lb was $10.  I was so caught up in the unit pricing that I failed to take into account that I had never tried this product and wasn’t sure I would continue to use it.

Multiple Pricing

Another example of an instance that unit pricing overshadows logic is grocery unit sale signs.

commonsensewithmoney.com - New $4/10 Smart Ones Coupon + Target deal

I frequently see buy 10 yogurts for $4 when I see them on sale, but there is no reason to buy 10.  The example in the photo above, you can get one item for the same price as purchasing 5.  However, for some reason, I bet most peoples behavior is to purchase the exact number of units listed in the shelf tag.

Internet Marketing — No comments
16
Feb 11

The Facebook Post – Keeping you up to date on Facebook happenings

[From our rep]

Attached you will find our latest Facebook Post, as well as a few extras:

A guide to our new Sponsored Stories Product – if I haven’t sent this to you already, please find the attached guide that speaks to our latest product on Facebook. This product leverages the word of mouth recommendations that are happening every day on Facebook. Now with sponsored stories you can utilize the benefits of earned media, with the guarantee and scale of paid. We are now offering this product in the Marketplace! This product has fully rolled out to all accounts so I encourage you to check it out (facebook.com/ads/create – after selecting your Facebook Page as your ad destination, you can select your sponsored story through the ad ‘type’).

Page Transition Guide – Hopefully you’ve taken a tour of the new Page design – we’ve taken a lot of great feedback from our advertisers, developers and users to re-design the new Page layout.

Pages_Transition_Guide_Feb2011
PremiumSponsoredStories_Jan2011
The Facebook Post- February 14 2011

Personal — No comments
15
Feb 11

Fields in Downtown Detroit

I was amazed by all the empty lots and fields when I visited the farmers market in downtown Detroit. I wondered if you could see the difference in Google Maps.

I’m just amazed how green the map of Detroit is.  Years and years of no new development, annual large-scale arson, and the scheduled demolition of 10,000 homes takes it’s toll.

Unlike most people, I didn’t find it sad or depressing but thought it was kind of beautiful to see this city slowly return to nature.

Fun / Internet Marketing — No comments
08
Feb 11

My Amazon Recommendations

Made an Amazon order and these were my recommendations.  Pretty Awesome.

Personal — No comments
06
Feb 11

Dogs in Bed

Heard some statistics recently.

37% of homes in the USA have a dog.

About 50% of those homes let their dog sleep in bed with them.

There are at least 56 million other people in the US who have a big, furry bed hog.

Links — No comments
03
Feb 11

Links I like: 2/2/2011

Spend some of snowpocalypse 2011 browsing design sites.

This is what I found.

@issues’ cool typography calendar (7/10).

Poketo – Cool little design shop with great stationary (8/10).

Unplggd article on getting brands to sponsor your dinner parties (6/10).

78 Valentine’s Day design inspirations (8/10).

 

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