Secrets to Marketing in a Web2.0 World 

A tag cloud with terms related to Web 2.
Image via Wikipedia

The WSJ has a fantastic overview of internet marketing in their article called The Secrets of Marketing in a Web 2.0 World. The following are bullet points from the article and additional links.

  • Don’t just talk at consumers — work with them throughout the marketing process.
  • Give consumers a reason to participate.
  • Listen to — and join — the conversation outside your site.
  • Resist the temptation to sell, sell, sell.
  • Don’t control, let it go.
  • Find a ‘marketing technopologist.’
  • Embrace experimentation.

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Systems Marketing for the Information Age
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