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	<title>Jon Pape dot com &#187; User interface</title>
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		<title>Amazon.com Wishlist UI</title>
		<link>http://www.jon-pape.com/http:/www.jon-pape.com/amazoncom-wishlist-ui#utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=amazoncom-wishlist-ui</link>
		<comments>http://www.jon-pape.com/http:/www.jon-pape.com/amazoncom-wishlist-ui#comments</comments>
		<pubDate>Mon, 30 Mar 2009 15:36:10 +0000</pubDate>
		<dc:creator>jonpape</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Amazon.com]]></category>
		<category><![CDATA[User interface]]></category>

		<guid isPermaLink="false">http://jon-pape.com/?p=194</guid>
		<description><![CDATA[Amazon.com recently announced the release of their new browser plug-in that acts as a universal wishlist.  While this isn&#8217;t an in depth analysis of the plug-in, I thought the user UI used to explain how to install the plug-in was worth mentioning.  While most early-adapters are very familiar to browser plug-ins, average users will find [...]]]></description>
			<content:encoded><![CDATA[<p>Amazon.com recently announced the release of their new browser plug-in that acts as a universal wishlist.  While this isn&#8217;t an in depth analysis of the plug-in, I thought the user UI used to explain how to install the plug-in was worth mentioning.  While most early-adapters are very familiar to browser plug-ins, average users will find plug-ins confusing to install.</p>
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<dl class="wp-caption alignright" style="width: 210px;">
<dt class="wp-caption-dt"><a href="http://www.crunchbase.com/company/amazon"><img title="Image representing Amazon as depicted in Crunc..." src="http://www.crunchbase.com/assets/images/resized/0000/3898/3898v1-max-450x450.jpg" alt="Image representing Amazon as depicted in Crunc..." width="200" height="89" /></a></dt>
<dd class="wp-caption-dd zemanta-img-attribution" style="font-size: 0.8em;">Image via <a href="http://www.crunchbase.com">CrunchBase</a></dd>
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<p>Amazon uses a simple process to make installation of their browser plug-in easy for users to understand.  Instead of supplying a number of instructions for all the browsers that can use the new plug-in, Amazon uses a simple java script code to read what browser the viewer is using and then just display the instructions for that browser.</p>
<p>Brilliant customer service and use of technology.</p>
<div id="attachment_195" class="wp-caption alignnone" style="width: 310px"><a href="http://jon-pape.com/wp-content/uploads/2009/03/aw-fire.png"><img class="size-medium wp-image-195" title="aw-fire" src="http://jon-pape.com/wp-content/uploads/2009/03/aw-fire-300x230.png" alt="Firefox Instructions" width="300" height="230" /></a><p class="wp-caption-text">Firefox Instructions</p></div>
<div id="attachment_196" class="wp-caption alignnone" style="width: 310px"><a href="http://jon-pape.com/wp-content/uploads/2009/03/aw-ie.png"><img class="size-medium wp-image-196" title="aw-ie" src="http://jon-pape.com/wp-content/uploads/2009/03/aw-ie-300x244.png" alt="Internet Explorer Instructions" width="300" height="244" /></a><p class="wp-caption-text">Internet Explorer Instructions</p></div>
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