Jon Pape dot com » Google http://www.jon-pape.com Just another WordPress site Tue, 20 Jul 2010 16:58:30 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 Google adds Address/Map & Product Information to Adwords Ads http://www.jon-pape.com/http:/www.jon-pape.com/google-adds-addressmap-product-information-to-adwords-ads#utm_source=rss&utm_medium=rss&utm_campaign=google-adds-addressmap-product-information-to-adwords-ads http://www.jon-pape.com/http:/www.jon-pape.com/google-adds-addressmap-product-information-to-adwords-ads#comments Wed, 07 Jan 2009 16:25:07 +0000 jonpape http://jon-pape.com/?p=121 Google Adwords Ad with Address Information

Zale's Google Adwords Ad with Address Information

Google Adword Ad with Map

Zale's Google Adword Ad with Map

Google Adwords ads have started adding brick-n-mortar address information to the information displayed in the ad. Clicking on the address information in the Google Adword ad will insert a small Google map where the user can then “Get Directions” or “View larger map”. I am unsure if the map options are charged to the advertiser.

Additionally, Google is adding product information to Adwords ads. A different Zale’s Google Adword Ad had a link to”Show Products form Zales”.

Google Adword Ad with Product Link

Zale's Google Adword Ad with Product Link

Clicking on the link displays displays a series of relevant products on the Google search engine results page (SERP) based on the keywords entered by the user. I am unsure if the advertiser is charged for this feature.

Zales Google Adword Ad with Product Information

Zale's Google Adword Ad with Product Information

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