Google adds Address/Map & Product Information to Adwords Ads
Zale's Google Adwords Ad with Address Information
Zale's Google Adword Ad with Map
Google Adwords ads have started adding brick-n-mortar address information to the information displayed in the ad. Clicking on the address information in the Google Adword ad will insert a small Google map where the user can then “Get Directions” or “View larger map”. I am unsure if the map options are charged to the advertiser.
Additionally, Google is adding product information to Adwords ads. A different Zale’s Google Adword Ad had a link to”Show Products form Zales”.
Zale's Google Adword Ad with Product Link
Clicking on the link displays displays a series of relevant products on the Google search engine results page (SERP) based on the keywords entered by the user. I am unsure if the advertiser is charged for this feature.
Zale's Google Adword Ad with Product Information