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Tagged: Christmas and holiday season RSS

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  jonpape 2:40 pm on January 5, 2009 Permalink | Reply
  Tags: Black Friday (2), Christmas and holiday season, Cyber Monday   

  CyberModay Marketing Comparison 

  

  Image by Getty Images via Daylife

  With the 2008 holiday shopping season behind us, it  is important to take a look at key revenue driver’s to focus on growth next year. CyberMonday, the first Monday following Black Friday, has become one of the most influential shopping days of the year for online week retailers. By looking back at how specific affiliates and publishers performed, retailers can better allocate funds to reach a wider range of consumers. by adding and modifying ad spend and commission rates, retailers can position themselves better on publishers websites and incrementally increase sales.

  The following publishers are divided into two groups based on visitor site traffic from compete.com.

  

  FatWallet, Mahalo, & RetailMeNot

  FatWallet.com, Mahalo.com, & RetailMeNot.com make up the first group of publishers analyzed. These publishers on average had between 1 million visitors per month. FatWallet had the least number of visitors last year finishing with an average of 2.3 million visitors in November 2008 and year-over-year growth of 14.2%. Mahalo.com finish the year with an average 3.2 million visitors in November 2008 and year-over-year growth of 168%. The big surprise was RetailMeNot.com, which started the year with just over 1 million visitors and finished with over five million visitors per month.  RetailMeNot’s year-over-year growth was 302% in 2008.

  

  CouponChief, CyberMonday, Dealio, DealTaker, & GottaDeal

  Out of the last five sites analyzed, CouponChief.com, CyberMonday.com, Dealio.com, DealTaker.com, & GottaDeal.com, two of the sites, CyberMonday.com & GottaDeal.com, increased visitor traffic exponentially during the holiday season.  CyberMonday.com, Shop.org’s specialty shopping site, at 1.2 million visitors in November 2007 is only 750,000 visitors in November 2008 a decrease of 38%.  GottaDeal.com, which has less than half a million visitors most of the year, spiked in November 2007 to 1.5 million visitors and again in November 2008 to 1.8 million visitors, an increased of 18.4%.  CouponChief.com, Dealio.com, and DealTaker.com increased sales in November 2007 but growth remain linear.

  CouponChief.com ended the year with approximately 270,000 visitors in November 2008 and a year-over-year decline of 33.6%. Dealio.com had half a million visitors in November 2008 a year-over-year  increase of about 20%. DealTaker.com finished November 2008 with over 1 million visitors and a year-over-year growth 17%.

  
   

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  jonpape 5:50 am on January 4, 2009 Permalink | Reply
  Tags: Amazon.com (3), Christmas and holiday season   

  Amazon, Best Holiday Season Ever 

  

  Image via CrunchBase

  In article in the Los Angeles Times, Amazon.com once again touted its best year ever.  Amazon attributed there high holiday sales to increase in orders.  Orders rose 17% to 6.3 million items, while shipments rose to 5.6 million units, up 44%.  What is missing from Amazons carefully crafted press release is a corresponding revenue amount or average order value. Without these metrics it is difficult to tell how profitable the holiday shopping season was for Amazon.

  In a May 2008, Fortune magazine article, How Jeff Bezos Rules the Retail Space, there’s an interesting graph entitled Building a Retail Powerhouse. The graph shows Amazon’s growth and success throughout their history. It took Amazon six years to finally turn a profit. In 2000 alone, Amazon recorded sales of $2.762 billion and total losses of $1.411 billion. in 2007, sales were $14.815 billion and profit was $476 million.  Any backward slide for Amazon.com’s profitability would be disasterious for a company whose total stock valuation is double Wal-Marts.

  Fortune Article