This post is much better is you read it in his voice.

Google+ is Google’s third attempt (Buzz, Wave, Plus…) to launch a social media platform and they still haven’t gotten it right.

1. I can put my friends in circle. Who cares? Its a pain in the butt. I have 370 Facebook friends. I would be putting people in circles all day.
2. We can create a hangout.  Did someone tell Meetup.com because I’m sure they will be terrified.
3. No ones on Google+ but digital marketers, social media gurus, tech people, and Brittany Spears (at least her PR agency).
4. There is no added value to brands.  Can brands create compelling app/space/content that would convince non-users to check out Google+?  No.
5. Verification sucks.  I wouldn’t create a link to some random social network if I was worried about it succeeding (see Buzz, Wave). Why would I create a link to Google Plus?  Additionally, most companies have to pay a developer to do this.  Google Places is more business friendly with that awful postcard verification system.  PS. Most companies don’t allow development on sites during the Holidays.
6. The help section sucks.  Hire someone to make it user friendly and complete.  Ask Matt Cutts to help with your searchability.
7. I know you are in a war with Facebook but release your API so we can use it from Hootsuite.
8. Why won’t you allow contests & sweepstakes on Google Plus?
9. Javascript is this language developers can use to tell people their website will not work in a user’s browser. It would be nice to tell users that certain functions do not work.  I just spent several minutes trying to find out a why a coworker’s couldn’t get the “add to circle” button to work in an older version of IE.
10. How about putting the added functionality like hangouts, invites, and create pages in the navigation at the top where people will look for it?
11. Why is it such a pain in the butt to navigate between pages? (Facebook sucks at this too)
12. Like 7, release the API so we can get cool Chrome and Firefox Plug-ins.